Landing winners without value
A high lead rate can still produce fewer orders, lower cash per visitor or a weaker refund profile.
01
For digital product businesses
Compare every offer.
Trace every funnel.
Keep the economics honest.
See which landing, product and offer produces qualified demand and collected revenue, with refund rate and denominator availability kept in view.
Landing A/B · Offer performance · Revenue quality
Illustrative product view
Landing comparisonRecorded outcomes30 days| Landing | Lead % | Orders | Net | Rev / visitor |
|---|---|---|---|---|
| Launch A | 34.8% | 24 | €148k | €81 |
| Launch B | 27.2% | 18 | €96k | €62 |
| Evergreen | 19.6% | 13 | €74k | Unavailable |
Only comparable records with required denominator data are ranked.
The product economics gap
Traffic, funnel and cash data rarely tell the same story.
Digital product operators need to compare the complete path, not declare a winner from a single conversion card.
Offers split across tools
Products, offers, funnel stages and collections become separate reports with incompatible time windows.
02Missing denominators hidden
Revenue per visitor and per lead should be unavailable when the source evidence is absent, not shown as zero.
03KEY METRICSRead rates and money in their proper context.
Product views
Compare the outcome, then open the evidence.
Each view keeps products, offers, funnels and original currencies distinct. Subscription signals appear only where the current data contract supports them.
Landing comparisonRecorded outcomes30 days| Landing | Lead % | Orders | Net | Rev / visitor |
|---|---|---|---|---|
| Launch A | 34.8% | 24 | €148k | €81 |
| Launch B | 27.2% | 18 | €96k | €62 |
| Evergreen | 19.6% | 13 | €74k | Unavailable |
Only comparable records with required denominator data are ranked.
Products and offersOffer economicsSeptember| Offer | Orders | Gross | Refunds | Net |
|---|---|---|---|---|
| Signature | 31 | €224k | €10.3k | €213.7k |
| Core | 18 | €118k | €5.4k | €112.6k |
| Entry | 6 | €54k | €1.7k | €52.3k |
Illustrative values. Refunds remain separate from gross and net.
Landing A versus B
Compare conversion and cash efficiency only when both pages have the required evidence.
Offer and product view
Keep product identity, offer terms, orders, collections and refunds on one traceable surface.
Supported subscriptions
Show subscription state only when the connector and event contract can support it honestly.
From your question to a decision
Which offer deserves your next campaign?
Compare the orders and net collections behind each offer. Check landing evidence and refunds before increasing spend; missing visitor counts are not a conversion rate.
WORKING RESOURCES
Practical tools for better decisions.
Open six browser-only tools with transparent formulas, unavailable states and no account or submission.
START WITH A WALKTHROUGH
Start with one product revenue spine.
The walkthrough identifies the smallest useful connection across acquisition, offer and collected cash.
First conversationFocused on fit and evidence
No account or provider connection is created by the request.
- Landing and funnel map
- Product and offer identity
- Visitor and lead denominator review
- Refund and subscription evidence
Questions, answered plainly
What Digital Products operators need to know.
What you can explore today, and what needs a separate setup before use.
Can Orbital compare two landing pages?
Yes, when the required visitor or lead denominators exist for the metric selected.
Does it support subscriptions?
Subscription signals are shown only where the active connector and event contract support them. Unsupported states are not invented.
Are refunds included in revenue?
Gross, refunds and net are shown separately. Net collected equals gross collected minus refunds.
Can I compare currencies?
Yes, in separate original-currency lanes. Orbital does not create a mixed-currency total.
REQUEST A WALKTHROUGH
Bring this commercial picture into focus.
Tell us what you operate and which decision you need to improve. We’ll make the first conversation relevant to that context.