Compare landings by what they produce
Look beyond lead volume. Compare orders and collected money, with revenue per visitor or lead only when the required counts exist.
Commercial Performance
Understand the outcome
See the sale. Follow the money.
Bring orders, collections, refunds and outstanding balances into one commercial picture. Understand what sold before deciding what to scale.
Product walkthrough · no account needed · illustrative examples
Take the product tourThe decision behind the dashboard
Was it a good sales month—or just a busy one?
A won order and money in the bank answer different questions. Read both, then follow the result back to the offer, funnel and recorded source.
Illustrative product viewEXAMPLE
One sale, four different money signals
| Signal | EUR | Meaning |
|---|---|---|
| Order value | €12,000 | The agreed sale |
| Gross collected | €8,000 | Cash recorded |
| Refunds | €500 | Cash returned |
| Net collected | €7,500 | Collections minus refunds |
| Outstanding | €4,000 | Unpaid order balance before any order adjustment |
Illustrative values, not a customer result. Recorded attribution describes a source link; it does not prove why a person bought.
Find the stage that needs attention
Read the path from recorded demand to orders and collections. Missing funnel evidence stays unavailable, not an invented conversion rate.
Separate the product from the offer
See which offer sold, how much was collected and what was refunded. Keep the terms of the sale beside its outcome.
What should I do next?